Top eCommerce UX Design Techniques for Enhanced User Experience

What is eCommerce UX Design and Why is it a Big Deal?

The different ways in which shoppers interact with your eCommerce store is what is called eCommerce UX. So, this interaction must be hassle-free and uninterrupted.

When you create a user-friendly design for your online store, it brings several benefits to your business. Some of the major ones are as follows:

• A user-friendly and convenient-to-access design can be a huge reason for your visitor-to-customer conversions
• It provides more brand awareness since the design, color scheme, navigation, and other design elements can contribute to leaving a unique impression on your shoppers’ minds
• Beautiful and accessible UX design means more engagement which in return leads to less cart abandonment

Presenting your products and services in a well-designed and user-oriented way is a skill. If your store feels like a real physical store but with more convenience and engaging shopping experiences, customers will stay longer on your website or app, and the chances of their purchase increase.

Improving eCommerce UX design – 5 Failsafe Ways

While customers can love your products, their purchases can decline drastically if your store fails to provide them with an excellent shopping experience. Here, the need to have an impressive and convenient eCommerce UX design becomes even more prominent. Let’s learn the ways you can improve your store’s UX.

Apply Responsiveness

Over the years, customer behavior has changed due to increasing dependency on handheld devices. Now, people shop more for mobile phones. When an online store has a convenient design and easy navigation on those small screens, it becomes smooth for shoppers to make purchases.

So, a business that focuses on smartphone responsiveness in its eCommerce UX design has more likelihood to increase sales.

Easy to Understand Content and Media

An easy-to-read discount offer and high-quality product images are more likely to give you the sales you aim for. Product quality indeed matters the most, but presenting your product in a high-quality and striking way to your customers can entirely up the game.

With simple yet professional fonts, aesthetic color combinations, and high-resolution images/videos, you can double up the shopping fun of your customers. Plus, it makes the content more convenient to access and understand. This means shoppers can engage more with the content and, consequently, buy more items.

Include Customer Feedback Section

The eCommerce industry depends greatly on customer reviews. Studies show that 9 out of 10 consumers buy a product only after going through its review section and being satisfied with it.
A simple and prominent ratings and reviews section full of customer interactions is bound to give that authenticity proof that your products need. It helps new shoppers know they can trust your business because people are buying from you.

Furthermore, the review and ratings section also benefits the business owner. It gives an honest insight into the customer experience regarding your products. So, it must be added to your eCommerce UX design scheme.

Provide Wishlist Feature

Cart abandonment is a headache and there can be many reasons behind it such as customers’ interest in more options or difficult payment gateways. However, there’s one thing that a customer always wants during this period of cart experience. The Wishlist feature helps a shopper keep a product in sight while they are looking for more options or taking the time to finalize their shopping.

In case the customer doesn’t buy a product in their one go of shopping, they can access and buy it from their Wishlist the next time. It can be a great eCommerce UX design enhancement for businesses experiencing high cart abandonment lately.

The truth is Wishlist items are your customers’ wishes. There are more conversion opportunities in the Wishlist section of your store than in any other section.

Add Filter Options

You can have thousands of products in one category and your customers can still miss out on the most promising ones if you don’t have an extensive filter option in your eCommerce UX design.

The Filter button with options to view products based on color, size, customization options, ratings, etc. is the best way to give your shoppers ease and convenience. Along with a user-friendly Sort button (based on popularity, price, and gender), the Filter feature can work like a charm.

The Final Words

To sum up, the number of store visits and sales depends on how smooth your shoppers’ experience is. A professional and optimized eCommerce UX design can be a paradigm shift in this regard. Apart from this, there’s also one rule that when it comes to UX design, there’s not a single rule. You must strategize your UX elements as per your business and store goals. Unveiling the Secrets of Success: Top eCommerce UX Design Techniques for Enhanced User Experience & A Comprehensive Guide to eCommerce App Development