A no-brainer but business and technology growth goes hand in hand. Especially today when business operations rely on different tools and applications to perform better! Although different tools have different functions, the primary objective of using these applications is the same. Companies want to streamline their operations so that productivity gets boosted and sales increase.

Talking about the eCommerce landscape, automating the operations is crucial. That’s where you need Customer Relationship Management and Content Management System or CRM and CMS integration. It makes you know your customers better and then use this knowledge to sell them in a more personalized manner.

How do you do it?

Let’s dive into these two tools and understand how eCommerce CRM integration into your CMS platform can benefit you.

Customer Relationship Management (CRM)

CRM is a collector of data. It refers to strategies, systems, and technologies targeted to assess and manage customer interactions. Businesses use CRM systems to strengthen customer interactions with their platforms to increase sales.

In other words, CRM systems gather information on customers from various points of contact between them and the business such as the company’s website, online chat, email, phone, marketing content, and social media.

The next tool you need for CRM and CMS integration is a Content Management System.

Content Management System (CMS)

CMS platforms have been a blessing for marketers and programmers since they arrived in the market. A Content Management System or CMS is a platform where you can produce content for your website. In the eCommerce market, it is the backend tool where you add your products, their descriptions, images, videos, and other related data.

And the best part! You don’t need to be a coder to use a CMS platform. WordPress, for example, is a popular CMS.

In short, CMS is the tool you use to present your business in front of your customers. With an efficient CRM and CMS integration, you can make the most of your CMS functionalities.

While individually these two tools are useful on their own, integrating them can multiply their capabilities. With eCommerce CRM integration with your CMS platform, you can utilize the gathered customer data to improve your services and facilitate customer retention.

If you've working on traditional CMSs, it's time to switch to Headless CMS for adaptability and flexibility. Learn more about Headless CMS - What is It and Why Do You Need It.

CRM and CMS Integration: Benefits in Operations

CRM and CMS Integration is helpful to perform and achieve multiple business goals:

Assess Website’s Performance

Your website is your business’ face, your first and biggest mode of interaction with your customers. This is where you get to know what your customers want. Using your CMS efficiently can help you have an edge over your competitors. On top of it, when you perform eCommerce CRM integration alongside, the likelihood of hitting the right spot increases.

So, the first benefit that happens with this integration is the analysis of your website’s performance. You can track how your products, offers, payment structures, and marketing is performing. Which products are creating a buzz? Which categories are more popular? Which offer is doing better? And so on.

Your CRM will gather this information and analyze it to learn how to use this data to convert your customers. It helps you create strategies and techniques to share the perfect content with your customers via the most potential channels.

Targeted and Personalized Marketing

Since eCommerce is all about personalized experiences, CRM and CMS integration can be a game-changer. So, how does it happen? CRM collects relevant customer data such as their demographics, the categories and subcategories they search for, their most wished products, search history, shopping behavior, and other personal preferences.

Now comes the integration benefit. Your strategists can use this data to create personalized recommendations and offers to send to targeted customers on different channels. By knowing your customers better, you can drive more sales and increased revenue.

Increased Productivity

Another benefit of performing CRM and CMS integration is the productivity boost within operations. Although individually, these two platforms work efficiently, an integration solution can be much better in all manners. Together these tools automate your operations and lessen your manual burden. You can have all the relevant data and strategies right at one spot. This means you can access customer and website information together. It speeds up your strategy-making processes. With improved productivity, your eCommerce can grow faster.

Quicker Response to Market

Having your eCommerce CRM integration done is beneficial for getting engaged with your customers. This is the age of social media where people love fast solutions, responses, and results. The same happens in the eCommerce market. You can lose a potential customer if you don’t respond to their interests quickly.
Thankfully, CRM and CMS integration instantly provides customer data such as when they add a product to their Wishlists or when they interact via a form. You can use your CMS platform to quickly respond to their inquiries. It improves engagement levels and encourages customers to buy their favorite products.
To sum up, with an efficient CRM and CMS integration, you can provide a better shopping experience to your buyers.
 

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