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The Importance of Mobile Optimization for B2B eCommerce Sites

Written By Jenny Doe
Reviewed By Jenny Doe

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The Importance of Mobile Optimization for B2B eCommerce Sites

The eCommerce market is becoming more challenging not just for retailers and product-based industries but also for service-based businesses. This scenario calls for a more competitive approach including mobile optimization, the reason being the growing use of smartphones. Research has shown that mobile devices are the first preference of 50% of customers in the B2B market.
With such a huge customer base, B2B businesses must take advantage of the opportunities of using every device possible to reach out to customers. However, they need to be smart and strategic. Why? Because the B2B market has its challenges that keep it apart from other markets.

Before we dig deeper into the importance of mobile optimization, let’s first understand what challenges the B2B market faces.

Challenges of the B2B eCommerce Market

While B2C markets have customers who buy impulsively, the B2B market is more complex. Clients know what they are looking for. They do their research and take longer to make their purchase decisions.
Besides, when we talk about the B2B market, a lot of personalization is involved. These customers have specific products in mind and they prefer products and services that provide exactly what they want. So, you need to offer a lot of personalized packages.

Best Practices for Mobile Optimization and User Experience

With the right approach, you can make the most of your mobile optimization strategies. First, businesses need to be fully aware of their target audiences and website goals. The next step involves performing different tasks to ensure your website is responsive and offers a great experience via mobile.

  • A better user experience with an optimized layout, images, navigation menus
  • Optimizing the content to fit the resolutions and screen sizes 
  • Faster page loading speed
  • Shorter checkout processes kept to one-page or lesser-possible-pages 
  • Clickable, clear, and engaging CTAs

Tracking the mobile responsive design, functionality, and performance regularly
With these practices, you can get a competitive advantage to keep your business on the front. As for what importance mobile optimization holds, well, that’s huge.

Among popular industries, the one gaining fast momentum is courier eCommerce services for which mobile applications work like magic. If you are also interested to the development process of a courier eCommerce service, learn here about how to build courier delivery app like FedEx.

Importance of Mobile Optimization for B2B eCommerce

User Experience (UX)

People use mobile devices because phones are convenient to use. So, they expect a similar convenient experience from a website’s mobile presence. This convenience is possible mainly from a hassle-free user experience (UX). With great UX, clients feel encouraged to explore the website, get engaged with your services, and are more likely to buy your products and services.


This is a time when people in general and professionals in particular are mostly on the move. Businesses must understand the value and power of this “on-the-go” trend. In this respect, performing mobile optimization for accessibility is a must. It means, your B2B eCommerce website should be easily accessible on different devices with different screen sizes and resolutions. This is also called device agnosticism and it helps in broadening your client base ultimately.

Search Engine Rankings

Search engines such as Google prefer user experience more than anything else. That is why they prefer websites that give a better mobile experience. For example, Google offers mobile-first indexing which indexes the mobile version of a website.

Besides, a mobile-optimized website is faster to load and easy to navigate. It gets more rankings based on its convenience for the end user. In your case, your end user is your client who is most likely using a mobile device to access your platform.

Competitive Advantage

Mobile devices are the future! And the businesses that optimize their websites according to mobile devices are forward-thinkers. This is how you can improve your brand perception in your client’s eyes. Besides, mobile optimization can be a huge differentiator between you and your competitor. The more you provide via a mobile responsive website, the better chances are for your business to grow wider.

Increased Conversions

Providing your clients with the power of a responsive website is a great way of experiencing conversions. Like other businesses, B2B ones also rely heavily on convenience and seamlessness. When your website offers an optimized checkout process, clear call-to-actions, simplified forms, secure and easy payment modes, and personalized recommendation features; your clients trust you more. Client trust leads to increased conversions.

Data Insights

Mobile device optimization can offer better user data. Since mobile phones are used on the go, they help in easily fetching user behavior data, user preferences, and browsing history. Apart from this, data helps you track the cross-device user journey. For example, your client engaged with your website via Device A but purchased Device B. This data is helpful for future decision-making.

Adaptation to Changing Trends

When we talk about mobile optimization, we often mean smartphones. However, technology is bringing much more: wearable smart watches, smart TVs, and other IoT devices. A business that focuses on optimizing its website according to different future-backed devices has a better chance of reaching out to clients.
Furthermore, the integration of AI bots and machine learning also helps to make the mobile experience better. The results are more engagement and sales.

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