AI in eCommerce has come forward as an attractive concept that no business can deny.
The more eCommerce is expanding, the more reliability of the AI or artificial intelligence has become prominent. When talking about the management of processes, databases, delivery, etc., AI comes into mind to manage everything. And why not? It is fast and reliable in processes, and highly accurate in results.
If you’re confused between manual processes vs. AI processes during your eCommerce migration, this blog is just for you.
When you transfer your online store’s data from one platform to another, you have large spreadsheets in front of you. In this scenario, data mapping helps a lot. This process matches one field on one platform to a similar one on another platform. This is how the accuracy of data is maintained. Doing this huge task manually can be tiresome and challenging.
Now think about a librarian who knows perfectly in which genre and on which shelf, a particular book will be placed. AI data mapping works similarly.
AI in eCommerce uses algorithms that are perfectly capable of analyzing massive data to recognize similar patterns and relationships. When you automate your eCommerce migration process, it fits the right data into the right fields such as “product name”, “price”, etc. (even if the new platform has a different structure than the old one).
Your new platform might have different content requirements. It’s possible that your old content, be it the writing style, the image format, etc. might not be compatible with the new platform. So, what do you? You let AI to step in.
AI algorithms are trained to understand content and platform requirements. AI in eCommerce is smart to understand the new platform’s needs. Content requirements might be related to the description word limit, image formats, or text formatting.
Based on these new requirements, AI can suggest optimized content for descriptions, trimmed meta tags, or style adjustments.
Isn’t it great? All your manual work is tackled by tools to redesign great content that helps you sell your products better.
AI in eCommerce can be a charm when it comes to avoiding downtime. Imagine you’re having great traffic on your online store. You decide to migrate to a new platform for, maybe, performance enhancement or scalability. You’re excited about the better future of your online store due to this eCommerce migration. Finally, when the migration process starts, your existing website goes down while the new one isn’t ready yet.
Artificial intelligence has advanced so much in the present times that it can predict anything you want based on your existing data.
In our case, it can analyze your historical data, customer behavior, traffic patterns, and periods. Accordingly, it can suggest most accurately when and for what reasons downtime can occur to your website during the migration process.
Migration can be daunting if you’re not careful. Read about the eCommerce Migration Challenges and how you can tackle them.
All set, migration done? What about testing whether the new platform is working properly? If you decide to go for manual testing in this case, it will demand a lot of manpower and hard work. An eCommerce website can be very large and hence, testing it manually can be highly challenging.
On the other hand, using AI tools to help you manually test the new platform, all the data transfer, and design compatibility after your eCommerce migration is a wise idea.
Automated testing tools can review the functionality, performance, data accuracy, and security of a new online store.
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As a seasoned content writer with over 10+ years of professional experience, Heena has honed the art of crafting compelling, SEO-friendly, and engaging content. With a passion for storytelling, she seamlessly weaves words to create impactful narratives that resonate with audiences across various industries. Throughout her career, Heena has collaborated with diverse clients, ranging from startups to established corporations, and has delivered an extensive array of content, including articles, blog posts, website copy, social media content, and marketing materials. She has touched almost all domains while writing content, however, eCommerce and Technology are her most favoured.