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Written By Jenny Doe
Reviewed By Jenny Doe
6 Min Read
Home Blog
6 Min Read
Businesses grow and so does the need for switching to a more compatible hosting platform. This is where eCommerce migration comes on the scene. It’s important to note that switching platforms doesn’t just mean shifting your online store to a new location digitally but may also require adapting to a new host altogether.
Before jumping to the website replatforming process, let’s first discuss what eCommerce migration means and why would you need it.
The eCommerce migration or replatforming means shifting your entire website or some of its parts from one host to another. It’s a process of transferring frontend (user interface), and backend (database), including all the media, customer information, products, and content to the new platform.
It may be time to migrate if your current hosting is unable to handle your growing traffic, enhanced inventory, and more. For a scaling eCommerce platform, hosting must be flexible and powerful too.
No one wants a bad experience at shopping. If your current platform shows bad performance like slow loading time or poor customer experience, it’s time to switch to a high-performing hosting provider that leads to better business.
Finding the perfect hosting plan within your budget can be a bit effort-demanding task. However, it’s necessary. Owning, running, and maintaining a website should not come with higher costs than you plan.
As your business grows, you need better analytics systems to review your performance, allocate your budget wisely, improve conversions, and so on. An efficient and advanced hosting provider can help you with that.
It’s highly frustrating if your current hosting platform doesn’t let you easily integrate APIs, plugins, and extensions. This is when you need to execute eCommerce migration to a platform where integrations are seamless.
The first step is to clearly define the purpose of replatforming, i.e. for security, performance, integration, budgets, or anything that you need to improve on your website. A clearly defined objective and goals sheet helps you choose the right features to look into the new hosting provider for better user experience, lead generation, and ROI.
Once your team has clarity on what exactly to look for in the new host, it’s time to get all your stakeholders and key participants in confidence. The thing is, eCommerce migration might seem simple on the surface but can have a big impact on how the business performs post-migration. With well-strategized goals and the support of the essential people, this switch can lead to efficient and rewarding results.
Again, with well-planned goals, selecting the right hosting platform becomes easier. But it’s still not a cakewalk if it’s your first time. With several great eCommerce platforms such as Magento, Shopify, WooCommerce, and BigCommerce, choosing the one that suits your replatforming goals can be (and should be) an effort-demanding task. Ensure that the new platform is reliable enough to safely transfer your customer data and information.
Take time and choose well. This step is going to have the most crucial impact on the entire migration process.
Depending on how much data is to be transferred and your new host’s optimization solutions, eCommerce migration may take up a bit more time than expected. It’s crucial to work with all the implementation and development teams to figure out the cost, budget, and timeline estimates. Be aware that migration may affect your customer’s experience due to downtimes. A smart way to avoid this is by migrating in phases; i.e. shifting your data and assets in parts rather than replatforming all at once.
Back up of your store’s complete data to avoid any mishap or misplacement is crucial. It may take up a lot of time but it’s a non-skippable step. You can use a cloud-based solution such as Google Drive to store your data including customer data, product details, sales records, and other content.
Replatforming is the best time to give your brand a fresh identity or look. So, it’s best to work on essential design components if you like. Once you have migrated your front end, back end, and checkouts, optimize your revamped store for better performance and mobile responsiveness. Another important thing is SEO. Ensure your SEO is fully optimized and uncompromised during the entire eCommerce migration process.
Reaching the last step, marketing your new website and enhancing your customer’s experience with discounts and coupons to retain your existing customers and attract new ones. Besides, this is the time to keep your post-launch performance in check.
To sum up, eCommerce migration or replatforming might seem a simple task but it is a lengthy and time-consuming process that requires strong planning and efficient execution. Your team must be fully versed in all the migration ins and outs. Similarly, your goals need to be clear. By selecting the right hosting provider and taking one step at a time, your site migration can lead to excellent conversion rates and improved ROI results.
If you are planning to replatform or migrate your eCommerce website, then know that it's not as simple as counting 1, 2, 3. Behind the whole eCommerce migration process, a careful strategy is needed. It is always believed that, when you are facing some issues with your current eCommerce site, migration is the best option. However, you need to ensure that there are no hiccups when it comes to serving the needs of your valued customers after the eCommerce platform migration.
You might understand how important SEO is for an eCommerce platform. If your online store has an excellent reputation on search engines, you won't try to change anything. But just in case, things are not bringing you results the way you want, you might look for eCommerce migration. Well, this is where your complete attention is needed. Wrong steps in your migration strategy can impact your SEO instead of bringing you positive results. This is why you need to be aware of all the essential steps to be followed while doing eCommerce SEO migration.
No matter whether you're migrating your eCommerce platform due to technical issues, seeking better performance, or due to any other reason, it is important for you to ensure the migration success. Interestingly, here success isn't just about transferring all your data. Instead, it's determined by key performance indicators (KPIs). These eCommerce migration KPIs will help you find whether your migration was truly successful or not.
Stay Tuned for More on eCommerce Migration! See Ya!
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Jun 13, 2024
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